Understand Management and Marketing

understand management and marketing image

Range:

Understand

Subject:

Management

Introduction:

Understand management and marketing is a fully comprehensive self-study training solution that is easy to use and implement. It:

  • Describes theories and styles of management and leadership

  • Explains the main human resource techniques

  • Describes how products, markets and resources can be assessed

Having studied all the modules, students should be familiar with the management and marketing theories and how they can be applied to different circumstances.

Contents:

Management

  • Individuals and groups

  • Leadership

  • Organisational structure and culture

  • Quality; The role of accountants; Production

  • Personnel and staffing

Marketing

  • Market orientation, segmentation and mix

  • Market research and strategic marketing

  • Pricing and communications mix

Assessment module

Reporter

Time:

20 hours

Demo:

To see a demonstration, click here.

 

 

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